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Our objective was to create, illustrate and animate a TVC style to piggyback their existing 1-colour vector brand style for a proof-of-concept 6-week Facebook, YouTube and OOH Bill-board campaign in Brisbane, Queensland.
The goal was to drive and increase brand awareness in Brisbane, app downloads and regis-trations on both iOS and Android devices and secure active and engaged customers to transact, but most of all, break the model of physically visiting pharmacies.
https://vimeo.com/273592402