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An integrated rebranding project that involved graphics, brand video, photography, spatial design, facade treatment, signage and wayfinding. For this English school, we want to showcase the joy of the English language. The logo L & E combines with different words to express core proposition, methodology, brand values, even in signages. From brand statements like Learn English, Love English, actuators like Let’s Empower, to value propositions like Learning Excellence, and even into signages with Let’s Enter, Let’s Exit. Care was taken to make this a tiered communication.