2021 AWARDS OPEN NOW! ENTER HERE
We developed a new visual identity for the American Civil Liberties Union. Their new palette (previously just blue) includes 14 colors for flexibility—as our ACLU Design Handbook says, “We are red, everything, and blue.” They use 2 type families: GT America for their “activist voice,” and Century, also used for Supreme Court briefs, for their “informational voice.” A distinctive image treatment nods to past and future by embracing history and technology. And a new logo (by Tobias Frere-Jones) presents their initials as a unified mark, symbolizing how much we can achieve when we come together.