Co-Branded Credit Card by Guangzhou Bank and China Mobile

The credit cards are targeting the young generation with its privilege for mobile network users. Popular visual language of the digital age such as signal and hashtags are adopted to communicate with their target consumers. For the promotion material we use an overlay composition, putting printed materials against the mobile devices to make a visual and conceptual contrast. We want to share our critical thinking about tradition vs modern and on virtuality vs reality, hoping to touch the young generation as they are born and raised in the new era of communication revolution.

leaping creative is a branding design consultancy. Our team is formed with designers from various background including business research, retail space design, visual design, interactive installation and material study, together to help our clients build innovative brand experience.