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Co-Branded Credit Card by Guangzhou Bank and China Mobile

CompanyLeaping Creative
Lead DesignersLeaping Creative
Design TeamCeyu Chen, Jiawen Liang
ClientGuangzhou Bank
Prize(s)Gold in Other Graphic Designs / Other Graphic designs
Entry Description

The credit cards are targeting the young generation with its privilege for mobile network users. Popular visual language of the digital age such as signal and hashtags are adopted to communicate with their target consumers. For the promotion material we use an overlay composition, putting printed materials against the mobile devices to make a visual and conceptual contrast. We want to share our critical thinking about tradition vs modern and on virtuality vs reality, hoping to touch the young generation as they are born and raised in the new era of communication revolution.

Bio

描述 跳跃创意是一家品牌设计咨询公司。我们的团队由来自不同背景的设计师组成,包括商业研究、零售空间设计、视觉设计、互动装置和材料研究,共同帮助我们的客户建立创新的品牌体验。