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IDSA is a significant tool and reference for designers when it comes to getting design news, meet other designers, and applying for IDEA – the International Design Excellence Awards – the design award by designers, for designers. We worked with IDSA to rebrand IDEA and redesign the trophy to reflect the evolving industry it celebrates. Differentiating the IDSA from the IDEA means we added weight and structure to the individual letters of IDEA, each representing a different discipline of design. The color scheme is influenced by the built world around us – bright and playful.