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Wine and Spirits Wholesalers of Georgia was created in 1942 and represents members across all levels of government. WSWG is comprised of 7 local distributers. The goal in the rebranding was to develop a professional logo that government agencies could relate to; maintain the letters WSWG. The seven dots in the logo represent the 7 distributor members and graphically represent stacked bottles (the primary image that all members have in common). The stacked bottle image is used throughout the collateral.