Fresh Island Festival

www.fresh-island.org
We developed and executed a re-branding strategy with focus on the brand’s central touch-point - a new website. Objective was to design visual and verbal language to provide an experience that will highlight several key features of this unique Hip Hop & RnB festival. The festival is also a holiday experience, it brings Hip Hop & RnB artists only, and it takes place in open-air clubs. This gives the festival a special atmosphere and a narrowly defined target audience, which allows us to use authentic visual and verbal language that resonates with this specific subculture.

We are a small branding & motion studio from Zagreb. Ten years ago we left our jobs in big companies to dive deep into the creative process. We wanted to spend more time on fewer projects and focus on the intellectual, functional, and artistic aspects of business. Looking to create profound ideas, timeless design, and beauty in everyday life.