The Common Thread

The Common Thread aims to create connections that benefit both senior citizens and young people who are eager to learn from the knowledge and experience of others. Because it is targeted mainly towards a younger audience, the concept behind the promotional is to show elders with youthful personalities to further express the idea that age is just a number. It strives to capture the attention younger people and convince them to reach out and learn from the knowledge and experiences of those older than them. The promotional is a poster on one side and also folds into a small booklet.