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RTDS Novacor Cubicle

CompanyUnique Industrial Design Inc. (Unique:id)
Lead DesignersChris O'Brien Wheeler
Project LocationWinnipeg, Canada
ClientRTDS Technologies Inc.
CreditsPhotos supplied by RTDS Technologies Inc.
Prize(s)Gold in Media And Home Electronics / Computers and information technology
Entry Description

NovaCor is the world's fastest and most capable real time power system simulator for utility grid modeling. Powerful and stunning, the unique industrial design strikes a driving stance. A backlit blue LED acrylic exoskeleton frames the matte black powder coat steel panel body. Branding for RTDS Technologies and the NovaCor product logo are showcased in radiant blue technik. The 19" subrack components (1U, 2U, 4U, 8U) compliment the formal look with a zipper-like cohesion. Materials, fabrication, assembly, shipping, human factors, service and maintenance all influence subtle design details.


Chris O'Brien Wheeler, BDes, BCID ACID graduated from the Emily Carr Institute of Art & Design in Vancouver, BC Canada in 1999. Past President of BC Industrial Designer's Association (BCID) and Past President of the Association of Canadian Industrial Designers (ACID). Currently working with OUTLAND Living™ and OUTLAND Firebowl™ brand divisions of FMI Brands Inc. (Surrey, BC Canada). FMI Brands Inc. is a vertically integrated international organization with design in Canada and manufacturing in China.

Awards and Prize

IDA 2016 Silver, OUTLAND LivingTM Fire Table, for FMI Brands Inc. CATEGORY Outdoor And Exercise Equipment-Patio/Garden Furniture and Accessories;

IDA 2017 Gold, NovaCor Cubicle, for RTDS Technologies Inc. Category: Computers and information technology.