2021 AWARDS OPEN NOW! ENTER HERE
Refresh the existing brand with dropping of the word 'fund' and updating the look and feel of colour palette, photography and all print/digital collateral.
Create a
– Sense of community, focus on rt history
– Real people, real stories
– Simplified, modern design
– Wanted to focus on language, tone of voice – genuine and cheeky
– Real time feel, shows relevance to customer