The Dental Market Brand Identity

While planning to renovate his office, Dr. Jimmy Sarant knew his business was at a brand identity crossroads. To help differentiate in a way that would connect with existing and potential patients, we renamed his business and moved the brand identity to a more upscale and modern feel that also paired appropriately with his local Raleigh, NC roots. The client’s hobby is photography so we used his photos of the local area. We called the brand “A luxury dentist with hometown spirit.”

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.