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In this campaign we distributed City Cards in all of Düsseldorf. IHK is an institution that provides apprenticeships for teenagers and young adults. Every City Card has a unique and cheeky line on it. For example 'Silicone does not fill the gaps in your curriculum vitae'. On the back of the card is a call to action to apply yourself for an apprenticeship.
The design of these City Cards were also used for social media platforms like Facebook and Instagram and a marketing event at the Airport in Düsseldorf.