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Sway Redesign

CompanyGoods & Services Branding

Lead DesignersCarey George

Design TeamEditor: Sue McCluskey, Design: Nic Bradford, Taylor Toth, Production: Derek Moon, Project Management: Malia Mitchell, Jess Arnold

ClientGoods & Services Branding

CreditsPrinting: Flash Reproductions

Prize(s)Bronze in Print / Self-Promotion

Entry Description

We wrote and redesigned Sway, a Journal of Branding, which aims to contribute to the overall understanding of-and appreciation for-what constitutes good branding. For this annual issue, our redesign intended to maintain the consistent content of a journal, but with a bolder editorial design, using more arresting graphic presentation of information, breaking up the copy in ways that is more inviting to read, and infusing each article with an individual personality.