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Aila Restaurant

CompanyWordsmith Advertising

Lead DesignersRoss Connard

Design TeamRoss Connard, Beau Higgins, Yousra El Garah, Fatih Melek

ClientFairmont Quasar Istanbul

Prize(s)Bronze in Print / Logos, Trademarks and Symbols

Entry Description

Aila is Fairmont Quasar Istanbul’s high-end specialty restaurant featuring a reinterpretation of the traditional Turkish "ocakbaşı" in a sophisticated contemporary setting with a strong art deco influence. The project included the naming of the venue, logo design, design and production of all collateral materials. The logo captures the deco vibe and Turkish personality of the space along with its distinctive blue notes and encapsulates them in a distinctive and elegant logo that is memorably translated into premium collateral materials highlighting custom crafted natural materials.