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Through the photos of the Group’s African collaborators, Omar Victor Diop expresses the richness of urban Africa and highlights the strategic convictions of the Pernod Ricard Group for the future. The overall design takes on the graphic convictions of the artist. The wax - major design trend of 2016 – becomes a geometric pattern used throughout the report - enabling the transcription of the photos’ energy. The diamond, as a recurring pattern valorizes the important content. The medallion, adorned by each collaborator, symbolizes conviviality.
Case study : https://vimeo.com/242543458