The Artisanal Movement

New World Development (NWD), a leading conglomerate based in Hong Kong focusing on property and infrastructure, collaborated with INDICUBE on digitally bringing alive their group's core concept: The Artisanal Movement. The website design emulates a journey that is at once purposeful and creative. The website structure is formatted into a section-by-section progression, presented in a free-flow, artistic manner, whereby the content flows into place as the viewer discovers the page. Each section is marked by a minimalistic road sign, drawn on the page as you arrive at each section. The founder's handwritten titles are incorporated to personalise the wonderful journey. With an impact spanning Hong Kong, China, Asia and beyond, we met the business objective of gauging public attention via an innovative perspective, simultaneously enhancing the corporate image with a tasteful website design that fully reflects the artisanal quality of NWD.