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As Munich Airport is built on an architecturally clear basic grid of 1.20 by 1.20 m across all terminals, the ground plan and cubage of the booth was structured by a strict grid, interrupted spatially only by the so- called connector—the accentuated forward slash of the new logo.
The result were central places of encounter in which the desired connections could be intensified through personal contact to customers and partners. The modular and flexible construction also allowed the new booth concept to be used in many different ways and again and again. At the ITB Berlin the 15 by 15 m version was chosen and the natural and high-quality materials in use throughout made the 225 m2 stand appear modern and open.