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Salzburg Chocolate Werks

Lead DesignersNing Li
Prize(s)Bronze in Print / Packaging
Project LinkView
Entry Description

Salzburg Chocolate Werks is a special edition that is designed for celebrating the 100th year anniversary. The packaging design was inspired by the Wiener Werkstatte artists of Vienna Secession Movement: Egon Schiele. His was well-known by his drawing style: the distorted and disjointed human body figures. Hence, I borrowed this concept and created the similar style: seemingly unbalanced and distorted shape, but meanwhile, they group in harmony and could nest peacefully in a hexagon shaped box. Its precise form allows the packaging to be both displayed unlimitedly straight and nested into the hexagon box. When packing the three chocolate flavors that consumer chooses, the holes of the box give them a confident feeling to the products without unwrapping it. Moreover, the color combination creates a unique identity.