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The owners brief was to completely rebrand the whole of the business from logo design right through to the entire interior and atmosphere of the restaurant. Develop an identity that will grow and develop into a chain of gourmet burger restaurants.
We have designed the logo to represent a stylish and rugged burger icon which is also developed from the letter B. This forms a fluid logo symbol thats sits above the traditional letter styling. Our intention was to create a timeless traditional brand logo that could be adapted into the restaurant interior setting which combines the old English style gentleman's club which we then added our own stylish graffiti designed graphics so that it really did have a unique look.
The brand is now recognised and strong with the business expanding into other cities.
The restaurant is a major success with advanced bookings only.
Full logo and business name trademarked successful.