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HICKIES 2.0 Lacing System

CompanyHICKIES, Inc
Lead Designers
Prize(s)Silver in Accessory / Footwear
Project LinkView
Entry Description

Our experience with traditional laces has been far from
perfect. They are either too tight or too loose, always
come untied, and look messy. The HICKIES® Lacing
System is a no-tie shoelace alternative designed to adapt
to your life and how you move. Our modular design and
smart material allow you to target how your shoe fits
along different parts of your foot, providing personalized
comfort and flexibility with each step. Whether running,
traveling, training, or on your feet all day, your shoes will
fit like a glove and look better, too. Once you install
HICKIES® laces, you’ll never have to tie or untie your
shoes again. Slip shoes on to run errands, walk the dog,
or switch between pairs with ease. Bright, easy, and
customizable, the HICKIES® Lacing System is a universal
product fit for everyone.