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Illustrated Map of São João da Madeira

Lead DesignersJosé Cardoso
Prize(s)Gold in Print / Wayfinding & Environmental Graphics
Project LinkView
Entry Description

This map presents a solution for the paradox between the freedom and uncertainty of the discourse of the observational drawing and the accuracy and security of the cartographic representation.
The map is circumvented in by a frame made with a 360º panorama city of the city landscape, offering a direct relationship between the map and the surrounding landscape. The rose of the winds is placed in the center of the composition, marking the position of the observer, towards the landscape.
Thus, the city is represented as a small world, in the center of the Portuguese illustration. It is possible to read the map upside down, always relating the streets with the corresponding landscape.
The metaphorical dialogue between the two distant languages solves the paradox, through the positioning of the observer, approaching the landscape and stimulating the sense of place.


Passionate about good food and good wines, also obsessed with drawing. Born in the city of Porto, in the order of the Rosary. Resident in São João da Madeira, Portugal.

He has always studied visual arts and design, holding a MFA in Design by University of Barcelona, a MFA in Drawing by University of Porto, and he’s currently a PhD Candidate in Design, at the Aveiro University.

His observational drawings usually capture the quotidian places, moments and landscapes, using ballpoint Bic pen, with a fascination to express the correct line at the first trace. The work is lonely, slow and obsessiv

Awards and Prize

A'DESIGN AWARD 2018 - Graphics and Visual Communication Design – Silver Winner – Illustrated Map of Sao Joao da Madeira
IDA 16 – GRAPHIC DESIGN – Gold Winner – Wayfinding & Environmental Graphics Category – Mapa Ilustrado de São João da Madeira