Quinnipiac University Brand Strategy Group

A 19th-century house has been transformed into a 21st-
century powerhouse for ideas for Quinnipiac University’s
Brand Strategy Group.

The old house was a hard sell to the university’s client, a
veteran of the advertising world who imagined a NYC loft
environment. The design team made him a believer with an
ambitious approach to opening the spaces of the house. The
result is a collaborative, contemporary environment and a
playful, unconventional response that evokes the excitement
of a start-up business.

A skylight-capped vertical atrium unites upper and lower
work spaces and floods the building with natural light.
Looking out onto this atrium are two enclosed meeting
spaces, clad in cork, offering a clever application of material
that is both acoustical and tackable for presenting big ideas.
The meeting spaces, facing one another across the atrium,
promote the sharing of ideas between first floor marketing
staff and creative staff on the second.