NeueHouse Hollywood

Rockwell Group, in collaboration with NeueHouse Studio, kept NeueHouse’s DNA but re-envisioned its look and feel to capture the energy and spirit of the building’s prior role as a creative hub for the entertainment industry, now serving a burgeoning class of entrepreneurs and startups in Hollywood.

The six-story building is more than double the size of the New York location, not including generous outdoor terraces. White marble and silver-toned metals contrast with existing raw materials throughout, such as board-formed concrete walls, polished concrete floors and exposed structural details. The use of Moroccan rugs echoes the abstract geometry of the architecture while counterbalancing austerity with softness similar to that of modernist architects and how they furnished their homes.