The motto of the third Project K – The Korean Film Festival was »Play«. Therefore korean traditional games were a new addition to the program. People could learn how to play Gonggi, Tuho, Ddakji, Jegichagi and Yutnori. All five games have one thing in common – all playthings are flying in the air by throwing, kicking or flipping. The state of flying/motion has been captured as keyvisuals. The typography corresponds with the key visuals, breaking out of its form and resembling film reels.