Favela United

In March 2015, TSN (Canada’s Sports Leader) sent a
production team to Brazil to explore how soccer is
impacting the lives of young women living in these
neighbourhoods. Amid the gunfire, girls’ soccer
programs here offer hope, and an escape from being
forced into the drug trade.

Commissioned as part of TSN’s FIFA Women’s World Cup
2015 programming, Favela United marks TSN’s entry into
the world of longform digital experiences. Produced by
TSN and TWG, the piece demonstrates the true potential
of the digital canvas as a tool for meaningful editorial
sports storytelling.

The multi-platform site shines brightest when viewed on
the web, where readers can take full advantage of the
powerful transitions and narrative effects. Hand-drawn,
custom typography features throughout, mimicking the
haphazard architecture of Rio’s hillside slums. The
creative mirrors the arc of the story: Starting dark and
moving towards a hopeful conclusion.