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Lead DesignersGustavo Piqueira
Prize(s)Silver in Print / Books
Entry Description

"Are printed books dead?". If you mean a paper text-block binded by a cover, things may look bad. But what if you pose a different question, “what actually is a book?”. That’s where Lululux begins. A 34 part written fictional narrative, unbound by fixed structures, but rather spread across a narrative dining set.

20 napkins, 06 placemats and 08 coasters, each silkscreened with one of the 34 fragments, creating a multiplicity of reading possibilities. Read it sequentially, one format at a time, or if books aren't your thing, set the dinner table.

An amusing, and quite humorous, game of re-signification that questions our very perceptions — breaking down paradigms and the conventional barriers commonly put up between written and visual narratives, by using design as a true transformative element of the reading experience.

Lululux was produced in a limited print-run of 600 numbered copies, nested in a wooden box.


Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com