Nike Mobile Truck (Let The Run Tell You Why)

Nike Mobile Truck (Let The Run Tell You Why) is a
mobile installation setup inside a 6m long truck that
created an
innovative running experience to the runners to
behold their ambitions for the run.

Stepping inside the truck was a truly immersive space
created by infinity LED mirror system. Inside, the
runner could
choose different levels and difficulties on the
interactive treadmill and began to run on the hyper-
realistic running tracks
which based on the marathon runways of Hong Kong.
During the run, the 270 degrees generative visuals,
the treadmill’s
speed, the sound and the lighting were all controlled
by programming at real time and that spatial effects
maximized the
futuristic running experience to the runner.

On beyond, the runners can drop down their reason
for the run and shared through social media platforms
to keep on
inspiring the next. This brought along with the
message "Let The Run Tell You Why".

XCEPT (previously named as XEX) is a hybrid innovative studio, crafting unique experience at the junction of art, technology, design and culture. We create tailor-made and high-end innovations to tell brand stories without loss in translation, harnessing every medium with our most authentic ideas. In the fast-paced digital world, we do not only fabricate latest technologies to its most accessible and intuitive form, but also embrace dated tools for improved applications. At XCEPT, creations are timeless and boundless.

2017
NOMINEE - BEST USE OF LIGHT
Frame Awards, Netherlands

2016
DESIGN AWARD
Golden Pin Design Award, Taiwan

DESIGN OF THE DAY
DesignAwards.Asia, Asia

BRONZE AWARD
HKDA Global Design Awards, Hong Kong

2015
TDC COMMUNICATION DESIGN WINNER
Type Directors Club 61 Award, United States

BEST DESIGN AWARD & DESIGN AWARD
Golden Pin Design Award, Taiwan

RED DOT AWARD WINNER 2015
Red Dot Award: Communication Design 2015, Germany

SILVER A’ DESIGN AWARD
Interface and Interaction Design Category, A’ Design Award, Italy

PROFESSIONAL RUNNER UP
Visual Communication, 2015 Core77 Design Awards, United States

BRONZE AWARD & GRAPHIC DESIGNER OF THE YEAR
Multimedia-Interactive Media, IDA Design Awards, United States

2014
BRONZE AWARD & HK BEST AWARD

HKDA Global Design Awards, Hong Kong

2013
NEW MEDIA AWARD - BEYOND THE BOUNDARY
HKDA Global Design Awards, Hong Kong

2012
TWO BRONZE AWARDS
HKDA Global Design Awards, Hong Kong

2011
GDC MEDIA AWARDS
Shenzhen Graphic Design Association Awards, China