Elemental

MYKU is committed to creating intrinsic and timeless designs, carefully crafted from materials that will withstand the test of time. The Elemental Classic Series I focuses on minimal design using natural stones. Made in Swiss, this watch celebrates classic sophistication with a contemporary aesthetics. Both the cultural symbolism and the natural beauty of the selected and elusive stones inspired us. For centuries, the practical application of stone has included use in architecture, art and jewelry. The meaning that stones carry has also been extolled, precious pieces passed down through generations. Cutting stones in a way that reveals the inner, layered beauty requires high precision and meticulous skills. The layers take millions of years to form, and only artfully slicing through the top, tough layer reveals the true inherent beauty of a stone. Each cut results in a unique stone face. Our one-of-a-kind carry the weight and longevity of these stones.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy.

European Product Design Award Gold Prize, The Mendel Project, 2018
A' Design Award Golden, Elemental Classic Series I, 2017.
A' Design Award Bronze, AirComfort, 2017.
German Design Award Mention Excellent, AirComfort, 2017.
IDA Design Award, Elemental Classic Series I, 2016.
Design For Asia Award, Air Comfort, 2016.
A' Design Award Silver, Hibu, 2016.
German Design Award, Qimini Cable, 2015.
Design For Asia Award, Qimini Cable, 2014.
Red Dot Design Award, Trois Petit Tours, 2014
German Design Award Nominee, Qimini Pocket, 2014.
Red Dot Design Award, Qimini Cable, 2014.
CES Design & Engineering Award, Qimini Pocket, 2014.
Good Design Award, Qimini Pocket, 2013.
Red Dot Design Award, Qimini Pocket, 2013.
Electrolux Design Lab Top 25 finalist, Ping Pong, 2011.
Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011.
Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011.
Favorite of the jury, Minimaousse competition, Yoodoo, 2009.