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Brand development for animal lovers.

CompanyOctopus Innovation
Lead DesignersWilliam Volcoff
ClientWilliam Volcoff
Prize(s)Silver in Print / Collateral Material
Entry Description

Who's afraid of colors? Joyful identity helps to endure difficult times.
Well established locally, this veterinary clinic took the opportunity of moving to new
premises to rebrand themselves and promote new services.

Starting from scratch, we developed a completely new Visual Identity: from logo creation
to the definition of all visual elements; collateral, signage system, uniform, wallglass
panel graphic films as well as outdoor facade.

The full VI was developed within 4 months and the entire project took 1.5 years to
complete. The colorful, strong identity helps locals to identify the building and remember
its location; for employees, the colourful, bright environment helps to release stress.

Two months after the implementation of the new visual identity, business grew 25% higher
than the previous year at the same period.

Bio

French at heart. Shanghai brewed. With over 15 years of creative and strategic design management in various industries and countries, William Volcoff found and run Octopus Innovation for over 14 years before launching his new agency WOLKOV in 2018.
With WOLKOV he design and develop limited edition of high quality products for analog lovers, worldwide. He also provides full art direction and strategic design management to plan and develop products, brands and retail spaces.
He excels at blending cultures and design into compelling outputs that bring business success to his clients.

Awards and Prize

EPDA 2019 Silver, IDA bronze 2018, IDA bronze 2018, IDA Gold 2015, IDA Silver 2015, IF product design 2013, RedDot 2014, BraunPrize 2009 finalist.