Calvin Klein Spring 2016 Global Campaign Activation

“Make your interactions with people transformational, not just transactional.”
Brand positioning: We contribute to the vision
of forthinkers and innovators. We are the voice of the young, the bold and creatives and offer a playground to let images and ideas breathe a different air.

STRATEGY: "If we want to revolutionize, we have to adapt to the state of art weappons."
Generative 30 degrees realtime interactive audience installation & inter web experience to engage consumers in a cohesive global lifestyle campaign activation that introduces and drives the distinctive
‘Modern Provocateur’ positioning, while showcasing hero design that connects
the diverse worlds of Calvin Kleins past present and future.
Through motion-capture technology, visitors can interact with and manipulate the animation through movement.
Interactive installation screens are overpowering elements in space that throne over its audience and involve them to “feed” the interactive art experience > become one with the spirit of Calvin Klein.