Puma's I'm Going Campaign

The new Fall 2007 print campaign for Puma is the next evolution of the I'm Going campaign, conceived by Tank in 2006. The campaign, shot by Guzman with The Bill T Jones/Arnie Zane dance troop, showcases the unique merger of sports, lifestyle and fashion that is Puma.

Tank is a design firm that integrates strategy, design and technology to help companies create memorable and meaningful brand expressions through a multi-disciplinary, hands-on approach. Our clients benefit from Tank?s ability to collaborate among our locations in Cambridge, MA and New York, and with our clients? internal marketing, creative, and technical teams.

Since our foundation in 1994, Tank has developed strong relationships with businesses large and small. Some clients engage us to develop complete brand imaging on- and off-line; others to bring fresh thinking to design challenges within an established Brand. They all enjoy Tank?s ability to explore, discover and deliver original, effective design and technology solutions. Our team has worked on award-winning work for some of the world?s most recognizable brands in the US and abroad.

Our client list includes: Cole Haan, Ebel International, FedEx, MIT, Naturalizer, Puma, Symantec, Sony, Via Spiga and Virgin.