2021 AWARDS OPEN NOW! ENTER HERE
Share on Social Media

Loft

Lead Designers
Prize(s)Emerging PRODUCT DESIGNER of The Year
Entry Description

Handscultped, Loft is a tangible example of the disappearing art of craftmanship in furniture-making: A solid walnut lounge chair with broad planar surfaces extending and merging into lean sinewed arms. The complex joinery is seamlessly fused, showcasing the character and structural qualities of the walnut.

Bio

As a young girl growing up in Indonesia, Shelly Shelly concentrated on the
disciplined study of physics and math, unexposed to formal training in art
and design. However, a passion towards design prevailed, and Shelly moved
to United States in pursuit of fulfilling the artistic dream with a fine
art education from the Maryland Institute College of Art. Subsequent
enrollment in the Art Center College of Design in Pasadena, CA, provided
Shelly with the opportunity to intern in Tokyo, Japan, working with
industry giants Panasonic, Hitach i, and AXIS. Studio Gaia in New York
provided opportunities for Shelly to design various hospitality spaces
around the globe. In 2008, Shelly joined GRAFT architecture, a prestigious
firm working on challenging projects well known world-wide.

Shelly?s work has received world-wide exposure including a design for the
futuristic hospitality "C Hotel" which was featured at ICFF 2006 in New
York and later exhibited at the A + D Museum in Los Angeles. Other projects
include a "Warehouse Collective", a hybrid style of living and working in
downtown Los Angeles exhibited at the 2 x 8 at the Pacific Design Center;
Cube Nespresso", a traveling European exhibit of module spaces for Nestle's
new products; and "Pacific Rim", a Tokyo exhibition of a disaster relief
collaboration project between Japan and USA.