kMix Food Mixer

The brief: ?To create an iconic product for consumers looking for high quality design that embodies the Kenwood Chef values for a new generation. A piece of art in the kitchen that makes a statement on a design level and yet evokes warm domestic/home-making comforts associated with baking and providing for ones family? (Kenwood Ltd.)

The response: Kenwood is one of Britain?s most well-known food preparation brands. Youmeus provided the external impetus to take them into a new direction with the kMix food mixer. This included; sub branding, naming, a new visual identity, industrial design, packaging design and sales/marketing tools to help them engage with the consumer in new and exciting ways. The projects success went beyond gaining recognition from consumers and their trade partners but also helped energise and shape the way the company view itself internally.

Bibliography - Chris Christou (Youmeus)

Chris Christou graduated with first class honours at Ravensbourne College of Design & Communication and joined kdo in 1994 at its inception, where his work involved strategic design programmes for international brands such as Kenwood & Ariete.

In 2000 Chris established his own practice, Future Creative, where his projects included products, packaging, interiors
and art direction. He has implemented comprehensive design strategies for: Transportation clients encompassing car, train, airline interiors and seating. Technology clients, including, mobile computers, handheld communication devices and entertainment systems. Home appliance clients where he has worked on food preparation and tableware products.

In 2003 Chris co-founded Youmeus Design Ltd, a new generation design and innovation company focused on communicating the brand equity of corporations through products.

He has won several design awards including I.D. Design Review 2001 and has chaired on a number of award juries for Design & Art Direction (D&AD) and The Audi Design Foundation. His work has also been featured in numerous worldwide publications and museum collections such as
Die Neue Sammlung in Munich.

Publications