The O Group Stationery

Reconsidering one?s own identity can be a challenge for any graphic design firm. The O Group needed to be modern enough to speak to our luxury-focused clientele, while communicating a personality that was distinctly our own. Carefully considered simplicity was the guiding principle for the design?and while the restrained palette and sparse layouts might seem limiting, it actually afforded more freedom to express ourselves with creative typography and copywriting. Each card has a unique story that tells more about the person than just their title and contact info?and less formal communications (like note cards and tissue paper) push the system even further.

The O Group (www.ogroup.net) is a graphic design firm focused on luxury brands with more than 20 years experience helping clients reach their business goals. The O Group applies keen business acumen, marketing strategy and creative talents to yield intelligent and compelling designs. Based in New York City, The O Group services a wide range of clients including: Hennessy Cognac; Imperia Vodka; Lacoste; Mo?t & Chandon; Robert Marc; Russian Standard Vodka; Salvatore Ferragamo; and VOSS USA.

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