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Ora Unica 2007

Lead Designers
Prize(s)Gold in Accessory / Watches
Entry Description

Imprecision and defect manifest a fullness of sense, an inherent pluralism of inflections.
These aspects let us calibrate communication with an idea of imperfection that isn?t ?negative?, but which it simply presents itself as a more complicated concept of perfection, often an insignificant and anesthetic value within its ?compliance? characteristics.
The imperfection becomes the ?ruling principle? of new rational configurations that certify contrast, that wish for irregularity and the break from symmetry, which become distinctive traits of our times.
Ora Unica wishes to be a provocative clock; its aesthetical principle is inaccuracy. Lack of discipline, a childish and irrational gesture to define time, which is precision and rationality. The hour and minute hands are represented by a single line drawn on two circular faces, which turn one inside the other. Both faces together resemble a graphical gesture, a doodle that changes as time passes.

Denis Guidone


degree in urban planner
graduating in architecture
worked for AG Fronzoni studio