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Thimple Stationery Atelic Series Product Booklet

CompanyUnited Design Practice

Lead Designerslin wei

ClientiiGen Stationery

Prize(s)Silver in Print / Stationery

Entry Description

We took a different take on product booklets by putting the focus not on the products, but on the end users. In particular, how colors paint different emotional states. Hence the graphics and copy describe a particular scene in this vast canvas that is our lives.

Here we have two booklets from 2 product ranges, Qing and Madeup.

Thimple is derived from Think Simple, an attitude we felt to be an apt antidote to our times. Atelic is the name of this series, describing unfinished imperfection, much like the pursuit of beauty in our lives.