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Britch bicycle load system

CompanyDutch Dog Design
Lead DesignersMatthys van Leeuwen
Design TeamMatthys van Leeuwen, Adrian Avramescu
Project LocationSeattle WA
ClientDutch Dog Design
CreditsJessica Zundel
Prize(s)Silver in Outdoor And Exercise Equipment / Bicycle and bicycle accessories
Entry Description

The idea behind the Britch is to bring any added bicycle load to where it belongs - in the center. When someone steps onto a bicycle the person's load is in the center, however anything added is out of balance like baskets are connected to the handlebar and trailers to the side of the rear hub. The Britch changes that - it frees the handlebar and brings the load to the center, front and/or rear. One product that fits both front or rear to either the seat tube or the down tube. It carries loads by baskets or bags and operates as a universal hitch to pull trailers bringing the load to center.

Bio

Matthys van Leeuwen is a designer recognized for creating innovative, highly regarded outdoor lifestyle products, with a particular focus on enhancing the quality of life for pets. As a pioneer in dog-friendly cycling solutions, Matthys recently introduced a versatile design enabling riders to securely load gear on any part of their bicycle—front, center, or rear—adding convenience for both recreational and utility cyclists. Most of his products are marketed through his company, Dutch Dog Design.

Awards and Prize

IDA 2018, silver
IDA 2020, bronze
IDA 2021, silver
IDA 2023, Honorable mention