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Comvita Annual Report 2023

CompanyInsight Creative

Lead DesignersMason Smith

Design TeamBrian Slade, Mason Smith, Mike Tisdall, Chrissy Saw, Mark Di Somma

ClientComvita

Prize(s)Silver in Print / Annual Reports

Entry Description

This report aimed to show a strategy delivering & to signal a new phase. The idea poised for success offers an authentic & exciting way to connect past, present & future.

•A modern lifestyle magazine, with foil masthead, signals a shift from agri-business to wellbeing brand.
•The grid, typography, colour palette, keylines, infographics & image selection speak directly to the core idea.
•Impactful emotive imagery adds feel & pace. The Chair & CEO bridge 2 markets & past/future.

Going beyond retrospective reporting, this brand positioning manifesto, shifts perceptions & sets new expectation