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A system designed to reach everyone

CompanyBank of England

Lead DesignersMatteo Ruisi

Design TeamPeter McCabe, Chris Mitchell, Lee Funnell, Monotype, Mathew Deaves, Karen Clarke, Amalie Rosendhal

ClientBank of England

Prize(s)Silver in Multimedia / Brand Identity

Project LinkView

Entry Description

There is no paved way to design a brand for a central bank.
An effective balance between technical and sensitive information, staff-led outputs, and engaging comms is hard to achieve and based on delicate internal dynamics. The Bank of England embraced a new way of communicating through the visual identity, developing the system together with the people who use it. The new identity for the Bank focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach.
Those four key principles have been the drivers of the entire design process.