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Museum Of Bad Art

UniversityRhode Island School of Design

Lead DesignersHye Jin Cho

Prize(s)Gold in Print / Corporate Identity - rebranding

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Entry Description

Rebranding identity proposal for Museum of Bad Art(MOBA) using the shape of the logo as a visual system. The X-shaped logo was inspired by the symbol of X which symbolizes “No” or “Unacceptable”. The museum aims to admire and appreciate every artists’ efforts, no matter how bad artwork is. I utilized the logo shape by combining zoomed-in paintings to allow people to see the details as well as the artists’ efforts on the works.