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NEXT Hotel

CompanyBrandcourage

Lead DesignersChew Kok Hsiung

Design TeamJY Foo

ClientNEXT Story Group

CreditsArt Direction by Colin Anderson

Prize(s)Gold in Print / Corporate Identity - rebranding, Bronze in Other Graphic Designs / Other Graphic designs

Project LinkView

Entry Description

Slated as the Next Gen in business travel, NSG required a brand to accompany their audacious ambitions.

“Next brand embraces both time and technology. Adding tech to guest experiences is not enough - we blend new, relevant technologies with friendly, efficient service to delight every guest.”

The Next brand wanted to kill “cattle class” business travel; to be the envy of other hoteliers; and to consistently shock the industry with such powerful concepts that the competition is always playing catch up. Their promise is simply the question… “So…what’s next?”