interesting wine

The project objective was to create a wine packaging that could serve as a gift.
Target audience was not strictly defined but we were told to design for a customer with slightly higher financial standard and with more than average wine competence.
We wanted to create a package that will protect the bottle, serve as a carrying bag and be attractive so it could be used as a gift. We didn't want to enclose the bottle but rather accentuate it. Form of letter "i" was used as an underlying basis because of the wine's name "izborna berba" (translation: Election vintage wine).