2021 AWARDS OPEN NOW! ENTER HERE
Share on Social Media

Neenah Paper Promotion Game

UniversitySavannah College of Art and Design
Lead DesignersKalina Richardson
Prize(s)Gold in Advertising / Promotion / Collateral Material
Entry Description

This project was created as a paper promotion for Neenah Paper Company. My ideation was that as a young designer, I often get art block and stuck with what direction I want to move forward with. My paper promo was a game divided into three sections that gives you a design prompt at random.

A randomized color palette, type rule, and principle of design is chosen by playing the designated fortune tellers. When they get their fortune, they will flip to what matches in the pamphlet to learn more about it, this way they have a unique and random design prompt to get rid of art block!