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Sino-Ocean Taikoo Li Chengdu

CompanyGraphia International Limited
Lead DesignersDon Lam
ClientSwire Properties Limited
Prize(s)Silver in Print / Wayfinding & Environmental Graphics
Entry Description

This project is a retail-led mixed-use development with a lane-driven mall, a hotel & an office tower which wrap around the historic Daci Temple. The architectural & signage design both pay homage to traditional Sichuan architecture with a modern approach. Line pattern, dark bronze S/S and glass extracted from architecture were used as key graphics and signage design elements to create a holistic mood. A distinctive art totem was created to identify the site; rectangular and oval signage was used to distinguish the retail and hotel areas. Humorous cartoon graphics was used in hotel staff area.