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Client came up with a Gratitude Exchange Day on 10th Dec to launch internally across all branches in 35 countries. It is to give a chance for everyone in the bank to say thank you for those who had helped them. We designed 10 different thank you cards and asked the junior staff to sell it on that day. The money raised will be donated to charity. The logo is designed in a heart shape, meaning gratitude. The heart is formed by the initials "G" and "E". We wanted to create a soft and warm feeling that contrast from the intense and high pressure of the bank. The cards were sold out in a few hours.