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KTLA’s news topical graphics package brings a minimal, contemporary design approach to traditional broadcast news promotion. Built around the logo’s square geometry, the system employs staccato editing, clean transitions, and stark minimal layouts to create urgency while maintaining clarity. Extreme restraint in design ensures key info - time, date, and editorial teaser - remain legible even at high speeds. Color variants, special promo elements, and local scenics unify the brand across dayparts, resulting in a look that’s modern and unmistakably local.
Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.