Xuelei Fragrance Museum design: Immersive Olfactory Experience

Chinese fragrance brand Xuelei partnered with Leaping Creative, an famous design studio specializing in brand experience, to co-create the world's largest interactive fragrance museum—a three-year endeavor culminating in a groundbreaking sensory destination.
The museum features nearly 20 thematic zones, over 50 interactive installations, and more than 300 interactive scent stations across six functionally and narratively distinct floors. These spaces are woven together through an innovative experiential journey that reinterprets fragrance’s profound connections to nature, history, and culture.

Founded in 2010 in Guangzhou, Leaping Creative is one of China’s pioneering design firms specializing in brand experience design. We provide visual identity and spatial design services for leading brands across diverse industries. With teams in Guangzhou and Shanghai, our talented designers excel in brand strategy, visual animation, interior architecture, interactive installations, and material innovation. By leveraging interdisciplinary design and cross-domain expertise, we craft unique, consumer-focused experiences that align with strategic brand goals.