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Young Soles

UniversitySavannah College of Art and Design

Lead DesignersKanchan Chhabria, Harshi Shah, Yueer Deng, Polina Kostrova

Design TeamKanchan Chhabria, Polina Kostrova, Harshi Shah, Yueer Deng

Prize(s)Gold in Advertising / Promotion / Displays

Entry Description

Our "Young Sole" campaign aims to combat ageism in the fashion industry by showcasing multi-generational individuals enjoying Crocs. Through authentic imagery and a TikTok video featuring a grandmother, we highlight that age should not limit anyone from embracing fashion trends and comfort.