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NakedLab provides products that create the ultimate comfort environment for our sleep.
The logo is redesigned to a softer and relax handwriting. For the brand graphic elements, we use an arch shape which looks like a window or a door to bedroom or vacation. We also created a set of hand drawn icons to show different product features and categories. Further brand adaptations e.g. packaging, key visuals, red packets, POSM display... are all expressing the softness and lightness of the brand. We are using FSC certified papers and biodegradable plastic to enhance the natural and organic element.