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Thimple Atelic Series Qing Stationery

CompanyUnited Design Practice
Lead Designerslin wei
Project LocationShanghai
ClientiiGen Stationery
Prize(s)Bronze in Office Equipment / Stationery
Entry Description

Thimple is derived from Think Simple, an attitude we felt to be an apt antidote to our times.

Qing in the Chinese language describes a spectrum of colors from black, grey, blue to green. It’s an anti-Pantone cultural concept, a East vs West difference. The latter’s influence gave rise to standardized musical notation, recipes, also industrial color specs. Qing in ideogrammatic combination expresses the most exquisite, most beautiful. We expressed this concept by selecting the most beautiful color in each month. The naming of each color took reference from nature and historical literature.